Cookie Notice – Fitness24Seven AB

Last update: February 29, 2024

What is a cookie and what do we use it for?

Cookies are small files that are stored on your device or the browser cache when you visit our website or use our services (‘‘Services’’). The text file contains a small amount of information, such as a unique number, that the Internet server can read the next time you visit or use our Services. Cookies are useful for several reasons. They, for example, help us remember your username or the language settings you have chosen. Some cookies are necessary for the functionality of our Services while others are for example used to improve your experience when using or visiting our Services.

Our Services and social media channels employ cookies and other similar tracking technologies to optimize and develop our Services as well as, improve and analyze user experience and target advertisement in our and our partners’ services. Cookies allow us to collect useful information such as information relating to how many visitors our Services have, which browser is used, and the IP address of the device.

We also use web beacons, also known as web bugs or tracking pixels. We will refer to them as web beacons and they are small transparent pictures embedded in the HTML code or in a Java Script on our websites, services or in emails sent by us. They are used to collect information relating to e.g., conversion or click-rate. We will for example be able to track if you have opened an email from us or if you have clicked on our advertisements.

Some cookies that we use will collect personal data about you. If you want more information on how we process your personal data, we suggest that you read our Privacy Policy.

General information about cookies

As a first step, cookies can be divided into the following general categories:

Session Cookies
Session cookies are cookies that expire when you leave our Services, which means that they are temporarily stored on your device. These cookies are typically deleted as soon as you close your browser. Examples of session cookies are files that will help your browser to load faster.

Persistent Cookies
Persistent cookies are cookies that are stored in your browser until their fixed due date expires, or until you choose to delete them. Examples of persistent cookies are files that will remember your language settings.

First Party Cookies
First party cookies are cookies that are placed on your device by us when you visit or use our Services. You can generally block or delete these cookies.

Third-Party Cookies
Third-party cookies are placed on your device by a third-party (i.e., not us), such as a partner or a supplier of ours. You can generally block or delete these cookies.

General purposes of employing cookies

There are different purposes for employing cookies. So, as a second step, these purposes can be divided into the following general categories:

Strictly Necessary Cookies
These cookies are essential for our Services to function properly and to ensure that our Services are protected from unusual activity. These cookies are usually only set in response to actions and requests made by you, such as setting your privacy preferences, logging in or filling in forms.

Analytical Cookies
These cookies are often used to improve the performance of our Services by allowing us to analyze the flow of visitors, number of users and traffic sources. This type of cookie is not strictly necessary for our Services to function but is aimed at telling us, for example, which pages you find the most interesting. Information collected about you through analytical cookies enables us to give you a personalized experience of our Services and thus provide you with the best user experience possible. For example, this means that we can ensure that the pages you visit are ready to accommodate the relevant number of visitors, and consequently, load faster.

Marketing Cookies
These cookies are typically used to market our Services, usually through third-party sites, by collecting information about your browsing habits and how you navigate within our Services. This in turn enables us to make our content and advertising as relevant to you as possible.

What cookies do we use and why?

We typically use cookies to make our Services easier to use and to adapt them to your interests and preferences. For example, when using cookies that indicate what you have previously been interested in, we may, in turn be able to adjust the information displayed to match your preferences.

We have summarized the types of cookies that we use, the purposes of employing them and for how long they will be placed on your device. We have also specified the third-party provider when third-party cookies are used. Please note that this is a general summary and always feel free to contact us if you have any questions.

Strictly Necessary Cookies

Type of Cookie: First party cookie
Provider: Microsoft
Name:.AspNetCore.Antiforgery
Purpose: To stop unauthorised posting of content to a website, known as Cross-Site Request Forgery.
Default Storage: Session
Opt-out: N/A

Type of Cookie: First party cookie
Provider: OneTrust
Name: OptanonConsent
Purpose: Stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category.
Default Storage: 1 year
Opt-out: N/A

Type of Cookie: First party cookie
Provider: OneTrust
Name: OptanonAlertBoxClosed
Purpose: Enables the website to not show the cookie information notice more than once to a user.
Default Storage: 1 year
Opt-out: N/A

Analytical Cookies

Type of Cookie: First party cookie
Provider: Google
Name: _gclxxxx
Purpose: Google conversion tracking cookie.
Default Storage: 90 days
Opt-out: https://support.google.com/analytics/answer/181881?hl=en

Type of Cookie: First party cookie
Provider: Google
Name: _ga_xxxxxxx
Purpose: To calculate visitor, session, campaign data and keep track of site usage.
Default Storage: 2 years
Opt-out: https://support.google.com/analytics/answer/181881?hl=en

Type of Cookie: First party cookie
Provider: Google
Name: _ga
Purpose: To distinguish users.
Default Storage: 2 years
Opt-out: https://support.google.com/analytics/answer/181881?hl=en

Type of Cookie: First party cookie
Provider: Google
Name: _gid
Purpose: To store and update a unique value for each page visited.
Default Storage: 1 day
Opt-out: https://support.google.com/analytics/answer/181881?hl=en

Type of Cookie: First party cookie
Provider: Google
Name: _gd
Purpose: Used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate program.
Default Storage: 2 years
Opt-out: https://support.google.com/analytics/answer/181881?hl=en

Type of Cookie: First party cookie
Provider: HotJar
Name: _hjFirstSeen
Purpose: Identifies a new user's first session on a website.
Default Storage: Session
Opt-out: https://www.hotjar.com/policies/do-not-track/

Type of Cookie: First party cookie
Provider: HotJar
Name: _hjAbsoluteSessionInProgress
Purpose: To detect the first pageview session of a user.
Default Storage: Session
Opt-out: https://www.hotjar.com/policies/do-not-track/

Type of Cookie: First party cookie
Provider: HotJar
Name: _hjSession_xxxxxx
Purpose: To hold the current session data.
Default Storage: Session
Opt-out: https://www.hotjar.com/policies/do-not-track/

Type of Cookie: First party cookie
Provider: HotJar
Name: _hjSessionUser_xxxxxx
Purpose: Used to persist the Hotjar User ID, unique to that site on the browser.
Default Storage: Session
Opt-out: https://www.hotjar.com/policies/do-not-track/

Type of Cookie: First party cookie
Provider: HotJar
Name: _hjTLDTest
Purpose: Used to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails.
Default Storage: Session
Opt-out: https://www.hotjar.com/policies/do-not-track/

Type of Cookie: Third party cookie
Provider: LinkedIn
Name: ln_or
Purpose: Used to register statistical data on users' behaviour on the website
Default Storage: 1 day
Opt-out: https://www.linkedin.com/help/linkedin/answer/a1336669/manage-cookie-preferences?lang=en

Marketing cookies

Type of Cookie: First party cookie
Provider: Google
Name: _dlt
Purpose: This cookie is associated with Google's real time bidding advertising exchange.
Default Storage: 1 day
Opt-out: https://support.google.com/analytics/answer/181881?hl=en

Type of Cookie: First party cookie
Provider: Google
Name: _gat_UA-XXXXXX-X
Purpose: Used for targeting/advertising.
Default Storage: Session
Opt-out: https://support.google.com/analytics/answer/181881?hl=en

Type of Cookie: First party cookie
Name: sb_test
Purpose: Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Type of Cookie: First party cookie
Provider: Quantcast
Name: __qca
Purpose: Used for audience segmentation and targeted advertising.
Default Storage: 5 years
Opt-out: https://www.quantcast.com/privacy-choices/

Type of Cookie: First party cookie
Provider: Selligent
Name: sbt_i
Purpose: These cookies help us understand user interaction on our site and help deliver additional information or relevant advertisements to you.
Default Storage: 1 year
Opt-out: https://meetmarigold.com/privacy-notices/

Type of Cookie: First party cookie
Provider: Selligent
Name: sbt_p
Purpose: These cookies help us understand user interaction on our site and help deliver additional information or relevant advertisements to you.
Default Storage: 1 year
Opt-out: https://meetmarigold.com/privacy-notices/

Type of Cookie: First party cookie
Provider: Facebook
Name: _fbp
Purpose: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
Default Storage: 90 days
Opt-out: https://www.facebook.com/help/336858938174917

Type of Cookie: Third party cookie
Provider: LinkedIn
Name: UserMatchHistory
Purpose: Used for tracking/targeting.
Default Storage: 30 days
Opt-out: https://www.linkedin.com/help/linkedin/answer/a1336669/manage-cookie-preferences?lang=en

Type of Cookie: Third party cookie
Provider: LinkedIn
Name: bscookie
Purpose: Used for tracking/targeting.
Default Storage: 1 year
Opt-out: https://www.linkedin.com/help/linkedin/answer/a1336669/manage-cookie-preferences?lang=en

Type of Cookie: Third party cookie
Provider: LinkedIn
Name: AnalyticsSyncHistory
Purpose: Used for tracking/targeting.
Default Storage: 30 days
Opt-out: https://www.linkedin.com/help/linkedin/answer/a1336669/manage-cookie-preferences?lang=en

Type of Cookie: Third party cookie
Provider: LinkedIn
Name: li_gc
Purpose: Used for tracking/targeting.
Default Storage: 6 months
Opt-out: https://www.linkedin.com/help/linkedin/answer/a1336669/manage-cookie-preferences?lang=en

Type of Cookie: Third party cookie
Provider: LinkedIn
Name: lidc
Purpose: Used for tracking/targeting.
Default Storage: 1 day
Opt-out: https://www.linkedin.com/help/linkedin/answer/a1336669/manage-cookie-preferences?lang=en

Type of Cookie: Third party cookie
Provider: LinkedIn
Name: bcookie
Purpose: Used for tracking/targeting.
Default Storage: 1 year
Opt-out: https://www.linkedin.com/help/linkedin/answer/a1336669/manage-cookie-preferences?lang=en

Type of Cookie: Third party cookie
Provider: ReadPeak
Name: READPEAKBID
Purpose: Used for marketing.
Default Storage: 90 days
Opt-out: https://www.readpeak.com/terms/opt-out-page

Type of Cookie: Third party cookie
Provider: YouTube
Name: YSC
Purpose: These cookies are used by Google to display targeted advertising to web visitors across a broad range of their own and other websites.
Default Storage: Session
Opt-out: https://support.google.com/youtube/answer/32050?hl=en&co=GENIE.Platform%3DDesktop

Type of Cookie: Third party cookie
Provider: YouTube
Name: CONSENT
Purpose: These cookies are used by Google to display targeted advertising to web visitors across a broad range of their own and other websites.
Default Storage: 1 year
Opt-out: https://support.google.com/youtube/answer/32050?hl=en&co=GENIE.Platform%3DDesktop

Type of Cookie: Third party cookie
Provider: YouTube
Name: VISITOR_INFO1_LIVE
Purpose: This cookie is used as a unique identifier to track viewing of videos.
Default Storage: 180 days
Opt-out: https://support.google.com/youtube/answer/32050?hl=en&co=GENIE.Platform%3DDesktop

Type of Cookie: Third party cookie
Provider: AdForm
Name: C
Purpose: Used for real time bidding for display advertising to targeted audiences.
Default Storage: 30 days
Opt-out: https://site.adform.com/privacy-center/platform-privacy/opt-out/

Type of Cookie: Third party cookie
Provider: Xandr
Name: anj
Purpose: These cookies are used for online advertising.
Default Storage: 90 days
Opt-out: https://monetize.xandr.com/privacy-center/opt_out

Type of Cookie: Third party cookie
Provider: Xandr
Name: uuid2
Purpose: These cookies are used for online advertising.
Default Storage: 90 days
Opt-out: https://monetize.xandr.com/privacy-center/opt_out

Type of Cookie: Third party cookie
Provider: Quantcast
Name: mc
Purpose: Used for market and audience segmentation, targeted advertising.
Default Storage: 1 year
Opt-out: https://www.quantcast.com/privacy-choices/

Type of Cookie: Third party cookie
Provider: DoubleClick
Name: IDE
Purpose: Used for real time bidding advertising exchange.
Default Storage: 1 year
Opt-out: https://support.google.com/campaignmanager/answer/2893966?hl=en

Type of Cookie: Third party cookie
Provider: Selligent
Name: sbt_pi_XX
Purpose: Marketing automation tracking cookies.
Default Storage: 1 year
Opt-out: https://meetmarigold.com/privacy-notices/

Type of Cookie: Third party cookie
Provider: Selligent
Name: sbss_88077b04-cfd7-4478-958f-a2a96a7afa2f
Purpose: Targeting cookie.
Default Storage: 1 year
Opt-out: https://meetmarigold.com/privacy-notices/

Type of Cookie: Third party cookie
Provider: TikTok
Name: _ttp
Purpose: Measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok.
Default Storage: 13 months
Opt-out: https://www.tiktok.com/legal/page/global/cookie-policy/en

Type of Cookie: Third party cookie
Provider: TikTok
Name: _tt_enable_cookie
Purpose: This cookie collects data about behaviour and purchases on our website to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor.
Default Storage: 13 months
Opt-out: https://www.tiktok.com/legal/page/global/cookie-policy/en

Type of Cookie: Third party cookie
Provider: HotJar
Name: _hjIncludedInSessionSample_810448
Purpose: Set to determine if a user is included in the data sampling defined by your site's daily session limit.
Default Storage: Session
Opt-out: https://www.hotjar.com/policies/do-not-track/

Type of Cookie: Third party cookie
Provider: Reddit
Name: csv
Purpose: Used for tracking/targeting.
Opt-out: https://www.reddit.com/settings/privacy

Type of Cookie: Third party cookie
Provider: Reddit
Name: loid
Purpose: Used for tracking/targeting.
Opt-out: https://www.reddit.com/settings/privacy

Type of Cookie: Third party cookie
Provider: Snapchat
Name: _scid
Purpose: Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates realtime bidding for advertisers.
Default Storage: 1 year
Opt-out: https://values.snap.com/privacy/privacy-center

Type of Cookie: Third party cookie
Provider: BidTheater
Purpose: This domain is owned by BidTheater. The company provides media display optimization, and also provides a range of marketing and advertising services.
Default Storage: 2 months
Opt-out: https://privacy.bidtheatre.com/?id=e2133c64-2965-46fb-8342-2b821185b2dc

How you can influence the use of cookies on your devices

Action:

You can opt out of having non-strictly necessary cookies placed on your devices. This can be done by changing your cookie preferences at any time, including third-party cookies. You may need to refresh the page for your settings to take effect.

This may, however, result in:

your preferred language settings not being saved,
any information you have included may be lost the next time you visit or use our Services,
you not being able to experience the full functionality of our Services.

Action:

You may block specific third-party cookies by visiting the respective third-party website, please see the links in the table above. When clicking on the links you will be re-directed to the respective third-party's privacy policy or to the page where you can select settings for their cookies.

This may, however, result in you not being able to:

use social plug-ins,
use functions such as communication channels on our Services,
see potential ads on our Services.

Modifications to our cookie policy

We may update this cookie notice from time to time. Please make sure to check our Services or website if we have made any updates to this notice. The most recent version will always be available within the Services. For information on when the cookie notice was last updated, please refer to the date at the top of the cookie notice.

Questions and contact

If you have questions or want to get in touch with us, please contact privacy@f24s.com